MarketBook Precision Ag Blog Archive

    John Deere Updates Precision Ag Technology, Unveils New Displays & Modem
    Posted On: March 3, 2023
    The new G5 displays have full HD resolution, more memory, and increased processing power, and come in two water-resistant portable options and two integrated options on select Deere machines. ...
    Precision Planting Reveal & SmartDepth Systems For Row Crop Planters Garner More AE50 Awards For AGCO
    Posted On: November 22, 2021
    AE50 Awards are awarded yearly to 50 machines, systems, components, software products, or services that introduce advanced technology to the marketplace. ...
    Case IH Unveils New AFS Connect Optum 270 & 300, Equipped With The Latest Precision Technology & Telematics
    Posted On: September 2, 2021
    The onboard AFS package includes Case IH’s sophisticated steering system, telematics and vehicle interface solutions, sensors and connected tools for farm management, and the AFS Pro 1200 display. ...
    John Deere Announces New 400 & 600 Series Sprayers With See & Spray Select Spot-Spray Technology
    Posted On: March 10, 2021
    Deere says that by targeting and spraying only weeds on fallow ground, See & Spray Select can reduce non-residual, pre-emerge herbicide expenses by 77% on average. ...
    John Deere Expands AutoTrac Controller 300 Availability To More Machines
    Posted On: March 6, 2020
    The new system is compatible with a wide range of ag machines, including different types, ages, and brands, that have single-source hydraulic steering and a minimum of four wheels. ...
    Case IH Reveals New AFS Connect Magnum 400 Series Tractor With New Cab Design & Connectivity Features
    Posted On: August 30, 2019
    It has power to spare, as well: It’s the only 400-horsepower Rowtrac tractor on the market. ...
    Case IH Says AFS Soil Command Eliminates The Need To 'Farm On The Average'
    Posted On: August 30, 2019
    With AFS Soil Command, changing tillage depth initiates automatic adjustments to all other tillage machine functions, making tillage duties more accessible to operators of all skill levels. ...
    Case IH Highlights Connectivity & Control In New AFS Connect Magnum Series Tractors
    Posted On: March 25, 2019
    Case IH’s newly announced AFS Connect Magnum Series tractors incorporate AFS (Advanced Farming Systems) precision technology with remote display viewing, remote support, and other capabilities. ...
    Case IH Rolls Out New Tech In Advance Of 2019 Planting Season
    Posted On: March 12, 2019
    The company has added The Climate Corporation’s FieldView Cab app with FieldView Drive technology to its tractor and Early Riser planter combos. ...
    Case IH Unveils 2020 AFS Connect Magnum Series Tractors
    Posted On: February 26, 2019
    Case IH’s new AFS (Advanced Farming Systems) Connect Magnum Series Tractors for the 2020 model year come with new remote data-sharing connectivity, a completely redesigned cab, and other improvements. ...
    John Deere Introduces New Precision Ag Solutions
    Posted On: September 17, 2018
    The new 4240 Universal Display, AutoTrac Universal 300, and Gen 4 Software Update 18-2 make it easier than ever for producers to ad precision ag to their operations. ...
      Blog Archive
    New Isuzu D-Max Electric Vehicle Pickups Delivered In Yorkshire ‘For The Long Haul’
    Posted 7/9/2026
    Two new Isuzu D-Max Electric Vehicle pickups have been delivered to Sheffield-based MHH Contracting, a family-owned aggregates, waste removal and recycling company. ...
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    Raw Material Extraction On A New Level: Volvo CE At Steinexpo 2026
    Posted 7/7/2026
    Volvo Construction Equipment (Volvo CE) will showcase its latest machines, electrification solutions and digital services at Steinexpo 2026, taking place from 2-5 September in Nieder-Ofleiden, Germany. ...
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    Iveco Raises The Bar: A New Generation Of Vehicles & Services For Drivers & Fleets
    Posted 7/3/2026
    With the 2026 range, Iveco introduces a new generation of vehicles designed to lower TCO, enhance driver comfort, and deliver measurable efficiency gains from day one. ...
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    Scania Shows Innovation Is At The Heart Of Everything It Does
    Posted 6/29/2026
    Scania UK is showcasing its strength in innovation at this year's Road Transport Expo (RTX). ...
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    JCB & Base Concrete: A Relationship Set In Concrete
    Posted 6/24/2026
    The JCB TM420 has become central to Base Concrete’s operation, joining an all-JCB fleet that includes a 542-70 Loadall telescopic handler, a 3-tonne mini excavator, and a JCB generator. ...
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    What Is An Excavator Bucket & How Do I Choose The Right One?
    Posted 6/22/2026
    Drawing on our decades of experience and knowledge, we’ve put together everything you need to know about this hard-working attachment so you can make an informed choice. ...
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    Iveco Welcomes Diego Gastaldi As Brand Ambassador
    Posted 6/17/2026
    A new journey begins for IVECO with Diego Gastaldi, Italian Paralympic athlete and travel storyteller, who joins as Brand Ambassador, embodying its “Spirito in Movimento.” ...
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    Liebherr Earthmoving Machines: A Wide Range Of Solutions For Military & Security Infrastructure
    Posted 6/15/2026
    In addition to hydraulic excavators, wheel loaders and telescopic handlers, the company also manufactures crawler dozers and carrier vehicles, such as the TA 230 articulated dump truck. ...
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    Reach Buyers Anywhere With International Truck Sales Platforms From Sandhills
    Posted 6/8/2026
    Sandhills Global offers local platforms for selling used trucks and trailers in nearly every region in the world. ...
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    Generating Capacity: Scania Invests €70m Into Its Angers Production Facility
    Posted 6/1/2026
    Scania is investing €70m into its Angers facility in France, allowing electric trucks to be built there for the first time. ...
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